Jacob Jensen

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Jacob Jensen is a Danish design brand whose story spans 60 years of product design, from Bang & Olufsen stereo systems of the 1960s to products made today. Its designs are offered under the Jacob Jensen name and with partners including Steinway & Sons, Toshiba, Nordlux, Gaggenau, Volvo and Vestas.

The products share a focus on simple, innovative and functional design. Designs are developed by studying real use environments and testing models with people. In 1985 the brand created a watch that entered the permanent Design Study Collection of the Museum of Modern Art in New York.

The brand's design principles are distance, closeness and touch. They describe how a product is perceived from afar, how it invites interaction, and how it works when used.

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jacobjensen.com

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Dania

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